diff --git a/src/components/structures/GroupView.js b/src/components/structures/GroupView.js
index 88d10573cf..a76d825451 100644
--- a/src/components/structures/GroupView.js
+++ b/src/components/structures/GroupView.js
@@ -867,6 +867,16 @@ export default React.createClass({
                 <h3> { _t("Long Description (HTML)") } </h3>
                 <textarea
                     value={this.state.profileForm.long_description}
+                    placeholder={_t(
+                        '<h1>HTML for your community\'s page</h1>\n' +
+                        '<p>\n' +
+                        '    Use the Long Description to introduce ' +
+                        'new members to the community, or distribute ' +
+                        'some important <a href="https://about.riot.im">links</a>.\n' +
+                        '</p> \n' +
+                        '<p> \n' +
+                        '    You can even use "img" tags, but only for images reachable from MXC URLs.\n' +
+                        '</p>\n')}
                     onChange={this._onLongDescChange}
                     tabIndex="4"
                     key="editLongDesc"
diff --git a/src/i18n/strings/en_EN.json b/src/i18n/strings/en_EN.json
index 83211f6e27..e52220bb8c 100644
--- a/src/i18n/strings/en_EN.json
+++ b/src/i18n/strings/en_EN.json
@@ -703,6 +703,7 @@
     "Community Member Settings": "Community Member Settings",
     "Publish this community on your profile": "Publish this community on your profile",
     "Long Description (HTML)": "Long Description (HTML)",
+    "<h1>HTML for your community's page</h1>\n<p>\n    Use the Long Description to introduce new members to the community, or distribute some important <a href=\"https://about.riot.im\">links</a>.\n</p> \n<p> \n    You can even use \"img\" tags, but only for images reachable from MXC URLs.\n</p>\n": "<h1>HTML for your community's page</h1>\n<p>\n    Use the Long Description to introduce new members to the community, or distribute some important <a href=\"https://about.riot.im\">links</a>.\n</p> \n<p> \n    You can even use \"img\" tags, but only for images reachable from MXC URLs.\n</p>\n",
     "Description": "Description",
     "Community %(groupId)s not found": "Community %(groupId)s not found",
     "This Home server does not support communities": "This Home server does not support communities",